Drive through any neighborhood or search online in neighborhoods that have homes for sale and you will find the same thing.  Within the same area there are homes that are selling while others sit, sometimes for months without selling.

The number #1 Variable that determines whether a home will sell or sit is the demand that is created for the property.  A Real Estate Agent's primary objective should be to create a lot of demand for the property in order to not only to generate an offer but to also sell for the highest price possible.

In order to create demand for a property, there must be a specific written marketing plan for that type of property.  If there is not a specific plan for the property the agent is probably using a "one size fits all" approach.  This is ineffective because it's relying on luck to generate an offer.  Think about the hundreds of different types of of property that exist in the Puget Sound right now.  There is a different type of buyer for each one. Simply putting a property on the MLS and hoping it sells is like getting in the car and driving for hours and hoping you end up where you wanted to go.

In absence of an effective marketing program, many agents will turn to lowering the asking price as a strategy to sell.  While lowering the asking price will typically generate more interest it also impacts the bottom line that the seller is most concerned with.  In short, if the only marketing plan that an agent has, is solely based on pricing, the only one that wins is the agent.

Selling a home for the highest price possible requires that you hire an agent with a proven track record of selling properties like yours, along with a written marketing plan.  If you start there, the agent will help you determine what the best pricing strategy is which will allow you to sell for the highest price possible the the time frame that works for your plans. 


I hope you have found this information useful.


Matt Stark